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Signal-based Lead Activation
🚨 You have leads, but are they engaged and ready to take the next step?
Cold leads, drop-offs, and disengaged prospects can stall your pipeline. GTMist helps you re-engage signups, nurture interest, and activate the right leads - so more of them progress toward meaningful conversations.
🎯 What you get:
  • ✅ Activate High-Intent Leads with targeted messaging and strategic offers.
  • ✅ Engage Leads Consistently with real-time, automated touchpoints.
  • ✅ Optimize Signup and Demo Flows to minimize drop-offs and maximize engagement.
🎯 How you benefit:
  • 🔥 Convert More High-Intent Leads by reaching them at the moment of intent.
  • 🔥 Accelerate Deal Closures with timely messaging that drives action.
  • 🔥 Optimize Sales Efficiency by focusing on leads that are ready to buy.
🚨 Unactivated Leads = Wasted Pipeline
Most B2B SaaS companies are generating leads, but the challenge is activating them into sales-ready opportunities. The real issues?
  • ❌ Leads Go Cold: Delayed follow-ups result in lost interest.
  • ❌ High Drop-Off Rates during signup and onboarding flows.
  • ❌ Demo No-Shows and missed engagement opportunities.
  • ❌ Unqualified Leads: High volume but low quality, leading to poor sales conversions.
  • ❌ Lack of Contextual Nurturing: One-size-fits-all campaigns that don’t resonate.
  • ❌ Sales Teams Chasing Unqualified Leads that don’t convert.
📉 The Result?
  • ❌ Leads That Don’t Engage.
  • ❌ Opportunities That Don’t Progress.
  • ❌ Sales Cycles That Drag On.
💡 What We Do
Our signal-based approach identifies lead intent and creates targeted activation campaigns that:
  • 📈 Segment Leads by Behavior and Intent: Identify high-potential prospects through advanced segmentation.
  • 📈 Create Real-Time Nurturing Workflows: Keep leads engaged with automated, contextual touchpoints.
  • 📈 Deliver Personalized Communication: Reach leads at key conversion moments with tailored messaging.
📌 We activate qualified, interested leads who are primed for the next step.
🔷 What's Included
✅ 60-Minute Lead Activation Audit Session
  • Objective: Understand your current lead flow, identify bottlenecks, and uncover missed opportunities.
  • Key discussion points:
  • Current lead acquisition and activation process.
  • Pain points in lead engagement and conversion.
  • Identification of drop-off points and engagement gaps.
  • Prioritization of high-intent lead segments.
  • Alignment on activation goals and success metrics.
✅ Lead Segmentation & Intent Grouping Framework
  • ✅ Lead Segmentation & Intent Grouping Framework
  • Objective: Group leads based on intent and behavior for targeted activation flows.
  • What You Get:
  • A detailed Segmentation Framework using the Intent Quadrant (HIHP, HILP, LIHP, LILP)
  • Lead Scoring Model based on behavioral signals and engagement metrics
  • Custom Segmentation Rules for your specific user journey
  • Personalized communication flows tailored to each segment's needs
  • Deliverable: Segmentation Framework Document (Google Doc/PDF) – Detailed breakdown of lead segments, scoring criteria, and activation flows
✅ Signup & Onboarding Drop-Off Campaign Design
  • Objective: Recapture leads who drop off during signup and onboarding.
  • What You Get:
  • Automated drop-off recovery campaigns triggered in real-time
  • Behavior-based messaging via email and in-app nudges
  • Drop-off point analysis with recommended recovery actions
  • Deliverable: Campaign Flow Document (Google Doc/PDF) – Recovery campaign workflow, sequences with messaging and triggers
✅ Custom Offer Strategies for Lead Activation
  • Objective: Use targeted offers to activate high-intent segments.
  • What You Get:
  • 2-3 custom offer strategies designed to engage different segments
  • Offers aligned with lead behavior and stage in the funnel
  • Offer testing framework to measure conversion impact
  • Deliverable: Offer Strategy Document (Google Doc/PDF) – Detailed offer frameworks with targeting criteria and testing plan
✅ Multi-Channel Retargeting Campaign Design
  • Objective: Re-engage leads through targeted ads across multiple platforms.
  • What You Get:
  • Flow design of retargeting campaigns across social networks
  • Custom audience creation and campaign optimization strategy
  • Cross-channel messaging alignment for consistent communication
  • Deliverable: Retargeting Strategy Document (Google Doc/PDF) – Campaign structure, audience targeting, and creative recommendations
✅ Demo No-Show Follow-Up & Win-Back Emails
  • Objective: Convert demo no-shows and re-engage cold leads.
  • What You Get:
  • Automated follow-up sequences for post-demo no-shows
  • Win-back email campaigns to revive cold leads
  • Booking reminder system setup to reduce no-shows
  • Deliverable: Email Sequence Document (Google Doc/PDF) – Follow-up templates and automation flows
✅ 📊 Activation Performance Roadmap Workshop (45 mins)
  • Objective: Review campaign designs, discuss activation strategies, and align on execution.
  • What You Get:
  • A prioritized Execution Roadmap for campaign launches
  • Strategic alignment on messaging and touchpoints
  • KPI definition and success metrics setup
  • Deliverable: Strategic Roadmap (PDF) – Detailed execution plan with priorities, timelines, and success metricsObjective: Review campaign designs, discuss activation strategies, and align on execution.
❓How it Works
🛠 Phase 1: Discovery & Audit
  • Lead Activation Audit Call → Deep dive into your current lead flow, engagement challenges, and activation goals.
  • Intent & Behavior Segmentation → Analyze lead behavior to identify high-intent segments and prioritize activation opportunities.
  • Pipeline Drop-Off Audit → Identify critical drop-off points in the signup, onboarding, and demo flows for targeted recovery.
🚀 Phase 2: Campaign Design & Automation
  • Lead Nurturing Flow Design → Create automated, real-time engagement flows tailored to high-intent segments.
  • Custom Offer Activation Strategies → Develop targeted offers to engage and convert high-intent leads.
  • Demo No-Show & Win-Back Campaigns → Implement automated follow-ups to recover no-shows and revive dormant leads.
📈 Phase 3: Implementation & Optimization
  • Implementation Roadmap → Deliver detailed action plan with priorities and timelines
  • Performance Tracking & Analytics Setup → Implement detailed analytics to track engagement and conversion metrics.
💲 Pricing & Timeline
💰 Investment: $5,000
📆 Timeframe: 4-6 weeks
Sounds like a fit? Let's chat?