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GTM launch & growth
🚨 You have a product, but is it getting the traction it needs?
A weak GTM can lead to low visibility, poor engagement, and missed opportunities. Whether you're launching something new or optimizing your funnel, execution matters. GTMist helps you refine your positioning, find the right channel mix and attract the right audience.
New Product/Feature Launch
📌 For startups launching a new product or feature and need structured GTM execution.
🎯 Outcome: A GTM strategy, messaging, and demand-gen plan that drives visibility, adoption, and conversions.
🔹 Problems This Solves
  • ❌ No clear positioning or messaging, leading to low interest.
  • ❌ Poorly optimized landing pages that don't convert visitors into users.
  • ❌ Unstructured launch distribution, resulting in wasted effort.
  • ❌ No way to measure launch success and improve post-launch.

🔷 What's Included

✅ GTM Positioning & Messaging Positioning document (Google Doc, ~3 pages) → Core value proposition + differentiation. Messaging framework (Google Doc, ~5 core messaging angles) → What to say and how to say it. ✅ Landing Page Optimization Landing page copy recommendations (Google Doc, ~2-3 sections) → Headline, CTA, product benefits. Wireframe recommendations (Figma or PDF) → Best structure for high conversion. ✅ Demand Generation Playbook Go-to-market distribution plan (Google Doc, ~4 pages) → Best 2-3 channels for launch. 3-5 social media post variations for LinkedIn/Twitter/Communities. 3-email sequence (Google Doc, full email copy) for launch outreach. ✅ Performance Reporting Core GTM dashboard (Google Sheets/Notion Template) → Tracks signups, conversions, and engagement.

🔷 How it Works

🛠 Phase 1: GTM Positioning & Messaging Development Kickoff Strategy Session → Deep-dive into the product, differentiation, and launch goals. Positioning & Messaging Development → Create the value proposition, messaging angles, and website copy. 🚀 Phase 2: GTM Execution & Demand Generation Launch Content Development → Social media posts, email sequences, and GTM distribution plan. Landing Page Optimization → Deliver wireframe + conversion-focused recommendations. 📈 Phase 3: Post-Launch Optimization & Tracking Deploy Post-Launch Engagement Sequences → Email follow-ups, retargeting, and engagement tracking. GTM Performance Dashboard Setup → Hand off tracking system to monitor conversions & adoption.

💲 Pricing & Timeline

💰 Investment: $3,500 📆 Timeframe: 2-3 weeks

GTM Optimization & Growth Acceleration
📌 For startups struggling with ToFu GTM motion, demand generation and conversions.
🎯 Outcome: An optimized GTM strategy that increases conversions, improves retention, and scales demand gen.
🔹 Problems This Solves
  • ❌ Unclear product positioning & value prop - struggling to communicate unique benefits and differentiate from competitors
  • ❌ Misaligned GTM strategy & channels - not reaching the right audience through effective marketing channels
  • ❌ Suboptimal conversion funnel - high drop-offs in homepage, pricing, and signup flows

🔷 What's Included

✅ GTM Audit & Positioning Fixes GTM audit report (PDF, ~5-7 pages) → Where your GTM is failing and how to fix it. Competitor & market analysis (Google Doc, ~3-5 pages) → Positioning vs. competitors. ICP & Messaging refinement (Google Doc, ~3 pages) → Target audience, objections, and message alignment. ✅ Conversion Optimization Homepage and pricing page analysis (PDF, ~3-5 pages) → Recommendations for UX, messaging clarity, conversion optimization, and search visibility Signup & Demo Booking Page Optimization (Google Doc, ~3 pages) → Actionable recommendations to reduce drop-offs and improve lead capture. ✅ Demand Gen & Channel Strategy Best 2 growth channels (Google Doc, ~3 pages) → What to focus on and why. Outbound messaging playbook (Google Doc, ~2-3 email templates) → Cold email/LinkedIn copy to engage prospects. ✅ Performance Reporting Core GTM impact tracking (Google Sheets/Notion Template) → Visual funnel benchmarks + conversion insights.

🔷 How it Works

🛠 Phase 1: GTM Audit & Positioning Fixes GTM Audit & Competitive Analysis → Identify gaps in messaging, demand-gen, and positioning. ICP & Messaging Refinement → Align on ideal customer profile, objections, and messaging strategy. 🚀 Phase 2: Conversion & Demand Gen Strategy Homepage, Pricing, Signup & Demo Page Optimization → Improve UX, conversion, and SEO. Demand Gen Channel Strategy → Define & refine the top 2 growth channels with execution playbooks. Outbound Messaging Playbook → Develop cold outreach email sequences for LinkedIn/email. 📈 Phase 3: Performance Monitoring & Ongoing Optimization Core GTM Impact Tracking → Implement reporting for funnel benchmarks & demand-gen success. Final Optimization Roadmap → Deliver prioritized next steps for continuous improvement.

💲 Pricing & Timeline

💰 Investment: $5,000 📆 Timeframe: 4-6 weeks

Sounds like a fit? Let's chat?