ICP & Intel
Work with us
Your GTM attracts everyone except qualified buyers
GTMist helps founder-led B2B SaaS fix funnel quality problems through focused sprints, one problem at a time.
Validate ICP with real buying triggers
Fix high-intent pages that attract the wrong leads
Build proof that turns interest into urgency
Traffic ≠ Signups ≠ Quality Leads
90% of early-stage SaaS can't even define their actual ICP. The other 10% are closing deals.

What Founders Think Is Happening
✅ We're getting traffic
✅ Leads are coming in
✅ We have demos booked
✅ Our pipeline is growing

What's Actually Happening
❌ 95% will never buy from you
❌ Wrong company size, wrong role, wrong urgency
❌ With tire-kickers who ghost after call #1
❌ Full of dead deals that waste founder time
Fix Your Biggest Quality Problem
Three pain-specific sprints. Pick the one that's killing your growth right now.

Problem #1: "We're targeting everyone and converting no one"

Perfect if you're pre-revenue to the first 20 customers. This sprint defines/refines your beachhead ICP through market research, competitor analysis, and buyer intelligence → Beachhead ICP & Market Intel Sprint What You Get (Deliverables) ICP Clarity Canvas with 5-7 buying triggers and urgency signals Intent Surfacing Pack - 10 MoFu keywords + public VoC report with 15-20 actual buyer pain quotes Competitor Teardown Canvas - Analysis of your top competitor (positioning, messaging, ICP, feature priorities) Pain → Promise → Proof messaging - One-page framework for consistent copy Investment: $5,999 | Timeline: 4-6 weeks Start Your ICP Clarity Sprint →

Problem #2: "Traffic is up but qualified demos are down"

Perfect for founder-led GTM with traffic but wrong-fit leads. This sprint optimizes your money-making pages to qualify visitors and convert only right-fit prospects → High-Intent Page Renovation Sprint What You Get (Deliverables) Homepage above-the-fold rewrite - Hero, subline, feature-value blurbs, CTA tweaks Form & Demo Page Copy - Micro-copy updates, qualifier questions, dedicated demo and signup page messaging "vs [Competitor] Template - Comparison hero, quick summary, feature/pricing table, differentiators, proof section." Lightweight ROI widgets - 1-2 widget ideas and background logic/calc to quantify product ROI Investment: $4,999 | Timeline: 3-4 weeks Renovate Your Money Pages →

Problem #3: "Good leads engage but won't book demos"

Perfect if you have engaged leads stuck in "thinking about it" mode. This sprint builds the assets and sequences that turn interested leads into booked demos through urgency triggers and proof → Lead-to-Demo Acceleration Sprint What You Get (Deliverables) Self-Serve Product Deck - 5-page PDF explaining value and key features that prospects can pre-demo Internal Champion Kit - One-pager your leads can forward to their stakeholders with "we should look at this" "Interested → Booked" Sequence - 5 templates for different stall scenarios (researching, comparing, waiting ) Lead Prioritization Framework - 10-point scoring criteria + fast-track vs nurture decision tree Investment: $3,999 | Timeline: 3-4 weeks Accelerate Your Demos →

Designed for Founder-Led GTM Reality
✅ Perfect for
  • You're a B2B SaaS founder still doing demos yourself (or with 1-2 salespeople max)
  • You have some traffic/leads but they're mostly unqualified
  • You're pre-revenue to $2M ARR
  • You can implement changes quickly (no 5-person approval chains)
  • You value quality over quantity in your GTM approach
❌ Not for
  • You're consumer-focused or pure PLG
  • You need more volume, not better quality
  • You have a full sales team and established processes
  • You're looking for done-for-you execution (we provide assets, you implement)
  • You want a full GTM overhaul (we fix one problem at a time)
How GTMist Sprints Work
01
Discovery Call
We identify your biggest quality problem and confirm which sprint fits best in a focused 30-minute discussion.
02
Sprint Kickoff
In Week 1, you'll share access to analytics, customer feedback, and competitor insights. We start research and analysis, including a 60-min working session.
03
Asset Delivery
Over the following weeks, we build and refine your custom deliverables. You get 2-3 revisions to ensure everything is perfect, followed by a final 30-min handoff call.
04
You Implement
With ready-to-implement assets, you'll put the new strategies to work. Most founders see tangible quality improvements in their GTM within just 4-6 weeks of implementation.
Pricing
Beachhead ICP & Market Intel Sprint
$5,999
for a 4-6 week engagement.
Define/refine your beachhead ICP through market research, competitor analysis, and buyer intelligence
High-Intent Page Renovation Sprint
$4,999
for a 3-4 week engagement.
Optimize your money-making pages to qualify visitors and convert only right-fit prospects
Lead-to-Demo Acceleration Sprint
$3,999
for a 3-4 week engagement.
Build the assets & sequences that turn interested leads into booked demos via urgency triggers and proof
FAQs
Can I book multiple sprints at once?
Each sprint is separate. We fix the problem that hurts most first. If everything is broken - ICP, pages, AND conversions - that's not just a funnel problem, that's a foundational strategy problem that needs board-level rethinking.
What if I'm not sure which sprint I need?
The discovery call will clarify this. Usually it's obvious – if you can't describe your ICP clearly, start there. If you have traffic but bad leads, go with Sprint 2.
How many revisions do I get?
Two to three rounds of revisions on deliverables. This keeps us on schedule and forces clarity. Extra revisions can be scoped separately if needed.
What if I can't provide inputs on time?
The timeline assumes you respond with equal urgency to any requests. Delays on your end push the delivery date. We'll be clear about deadlines upfront.
Do you guarantee specific conversion improvements?
No. We guarantee you'll get the right foundations in place. Whether your metrics improve depends on how well you implement, what traffic you drive, and dozens of other variables. If your positioning changes significantly, metrics might even dip initially as you attract different (better) prospects.
Do you implement the changes for us?
No. You get implementation-ready assets and clear instructions, but your team does the actual implementation. This keeps costs low and knowledge in-house.
What if I'm pre-revenue with no traffic yet?
Perfect for Sprint 1 (ICP & Market Intel). Better to nail your targeting before you start spending on traffic.
What do I need to provide?
Access to your analytics (if any), customer feedback, competitor examples, and 2-3 hours of your time during the sprint. Plus fast response times to keep things moving.
Hey friend! 👋
I’m Reetam, Founder of GTMist
I've been doing B2B SaaS GTM for 15 years – always in-house, always hands-on, always focused on the 0-to-1 journey.
I've helped early-stage, founder-led SaaS:
  • Reposition from $2K → $20K ACV by narrowing ICP and target geo
  • Doubled qualified acquisition from 600K → 1.5M through context-heavy growth channels
  • Boost conversion rates from 5% → 20% on high-intent pages
  • Generate $500K qualified pipeline in 3 weeks for a new product launch
  • Book $100K ARR in pre-orders before even shipping the product
Why I started GTMist:
I've watched early-stage founders and GTM operators burn runway targeting everyone and converting no one – the same expensive mistake I made early on. Now I help founder-led teams fix their quality problem through focused sprints, one pain point at a time.
If your GTM attracts everyone except qualified buyers, let's fix that.